Agency: Ogilvy & Mather
Client: Oscar Mayer Lunchables
Role: Art Director, Game Designer, Copywriter, and Illustrator
Created an on-line adventure and collectable packaging-based game for Oscar Mayer’s tie in to Star Wars – The Clone Wars. The video game followed the “Jedi Journey” of a padawan who lost their master in the war and needed to complete training alone. The Lunchables packaging game was an army-builder game based on the childproof concept of Rock-Paper-Scissors. I lead both print and Flash production teams. I worked directly with Lucasfilm to ensure continuity with a galaxy far far away. The video game gave Oscar Mayer their “stickiest” content to date.