ALDI

Agency: Publicis/Leo Burnett
Client: ALDI Marketing
Role: Lead Creative Designer

• Hire, train and manage graphic design team
• Balance agency wants with client needs
• Liaison with senior management to maintain brand
• Delegate projects to our in-house team of designers
• Review graphic materials to assess their effectiveness
• Maintain graphic consistency across all deliverables
• Develop artistic concepts with art team
• Review competitive space weekly

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