Sauza Freshness Refresh

Agency: Havas
Client: Sauza Tequila
Role: Art Director

Sauza felt that it’s brand had become lost in a sea of sameness in the tequila space. Too much GOLD and RED. Too long winded speaking to whiskey-esque platitudes. I was part of a design exploration team tasked with developing cleaner concepts to infer the clean taste of Sauza Tequila.

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